Sony ‘DSC- RX1’, "α99"

Sony, announced, digital imaging system 4 products,
"Cyber-shot" ‘DSC-RX1’, "α99" ‘SLT-A99V’,
interchangeable lens "Handycam" ‘NEX-VG900’ ‘NEX-VG30’

Shigeki Ishizuka, Chief of SVP Digital Imaging Division of Sony Co., Ltd.
introduces the situation of consumer digital imaging market,
mentioned "We will strengthen cooperation in professional use
and consumer use in digital imaging business" .

Describes the composition ratio of the video camera and
compact digital camera has reduced each year
in terms of value, while composition ratio digital SLR cameras,
mirror-less camera and luxury high magnification
compact digital camera has grown,
the former classified as "the mature category" and the latter as "the growth category"